The Digital Strength Index

Linking digital to shareholder value



One short week in the Wall Street Journal told the story. An article explained “Why All CEOs Need to be Tech CEOs”; the J. Crew Group chairman lamented the company’s slow movement to digital in marketing and its supply chain; Ford’s valuation fell behind Tesla’s, and Ford replaced its CEO because the company was slow against digital natives Uber and Google. The following week? Amazon bought Whole Foods. Digital is a boardroom topic.

The Digital Strength Index links digital to shareholder value. It measures the digital performance of the top 1000 public companies in the US. It’s based on over five years of data, analysis, and benchmarking, and determines relative digital rankings across a composite set of analytic measures. The Index proves the link between digital footprint and shareholder value, and provides forward-looking, top-line growth expectations.


Proprietary algorithms integrate digital datasets


  • Most Recent
  • Topline Report
  • White Paper
  • Industry Reports

2017 Topline Report

Updated July 2017
Scores leading industries, identifies key leaders, laggards.

Digital Strength White Paper

Updated July 2017
Proves that the digital leaders beat revenue expectations.

Airline Report

Published July 27, 2017
In our first peer group analysis we evaluate domestic U.S. airlines.


Isobar and alpha-DNA in the news

CMOs' Evolving Analytics Imperative: A Q&A With Isobar Co-CEO Jeff Maling

Published August 1, 2017

Isobar US co-CEO Jeff Maling, sat down with Forbes’ Jenny Rooney to discuss the data challenges facing CMOs and how harnessing the power of digital and data will ensure success. Pointing to the Digital Strength Index (DSI) created by Isobar and alpha-DNA, Jeff talks through the importance of digital transformation to stay ahead of the pack.

"Our Digital Strength Index (DSI), created with hedge-fund data provider alpha-DNA, shows that the top decile of public companies achieve nearly 10% revenue growth in the following year compared to -8% for laggards. This is a nearly 20-point gap between digital winners and losers. And that is only in one year. The longer-term shareholder-value implications are even more striking."

Read more here.

The Monday Stack: Flexing Digital Muscles

Published July 17, 2017

DMN's Kim Davis takes a look at the Digital Stregnth Index, noting the long-term impact for digital laggards and why digital transformation matters. 

"How many ways does digital transformation matter — in marketing, of course, but also across the business? One non-trivial way is shareholder value, and global agency Isobar set out to measure the connection. Its Digital Strength Index measures the digital performance of 1,000 top U.S. public companies."

Read more here.

8 Key Points You Need to Know From Mary Meeker’s Internet Trends Report

Published on June 26, 2017

Isobar's Saurab Bhargava dissects the 355 page report into 8 key points so you don't have to. Key themes include betting big on digital (given its linear connection to revenue), the shifting retail landscape and digitised health management.

“At Isobar, we know there is a linear connection between revenue/EPS and digital strength. It’s something we proved in our proprietary Digital Strength Index, which uses historical data to show that ability to project revenue strength against digital sophistication. Mary Meeker’s report echoes our findings. 40% of the top 20 companies, in terms of current market value, are tech companies, with Apple, Alphabet, Microsoft and Amazon leading the pack, followed closely by social media giant Facebook.”

Read the full article here.


Transforming The Experience For The Post 95s

Published on June 8, 2017

Isobar Global CEO Jean Lin spoke about Brand Commerce at this year's Advertising Week Asia. Her session titled "Transforming The Experience for the Post 95s" focused on digital transformation and the potential for revenue growth. The keynote included compelling stories and results that spoke a single truth; agility needs to be a fundamental element present for businesses. 

“Joint research between Isobar and U.S-based research firm Alpha-DNA showed that from the top 1,000 companies with strong revenue growth, Digital Transformation will only improve the strength of businesses. So, how can brands maximize the potential of digital transformation, especially when engaging the key post ’95 audience?”

Read more here.

About Us

alpha-DNA was founded in 2014 with the primary goal of leveraging real-time digital information within scalable consumer analytics frameworks to improve high value financial decisions. alpha-DNA client engagements span across hedge funds, private equity firms, banks, market research and strategy consulting firms, all with the primary focus on assessing digital performance of companies/brands and translating that into forward-looking topline growth acceleration expectations.

Isobar is a full-service, digital agency with 6,000 people and 85 offices around the globe.  Isobar is the only agency named as a Leader on Gartner’s Magic Quadrant for Digital Marketing Agencies for the third consecutive time (2015, 2016, 2017) and as a Leader in The Forrester Wave™: Digital Experience Service Providers, Q4 2015. With expertise in large-scale digital transformation and Product and Service Design capabilities, we creatively solve complex client challenges – delivering business results for clients including the US Air Force, Enterprise Holdings, HBO and Bloomberg.