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DIGITAL STRENGTH INDEX
Linking a company’s digital footprint & momentum to revenue and shareholder value.
WHAT IS DIGITAL STRENGTH?
Based on over five years of data gathering, analysis and benchmarking, the Digital Strength Index is an aggregate measure of the digital performance of the top 1000 public companies in the US. The index can determine those companies’ relative digital position across a composite set of analytic measures. Most importantly, the index translates the digital strength score of companies into forward looking top-line growth acceleration expectations.
REPORTS
Quick Service Restaurants Report
Quick Service Restaurants are feeling the impacts of limited growth as they continue to be squeezed by competition. To fight back, QSRs are focused on growing market share through expanded geography plays, new customer segments, menu innovation, convenience and customer experience. In this report, we review the Digital Strength of 35 companies across six sub-segments of QSR.
Q4 2018 Quarterly Growth Report
For our latest Quarterly Report, Isobar and alpha-DNA took a look back at not only Q4 2018, but also the past two years of data to evaluate how well Digital Strength has predicted future growth over time.
Q3 2018 Quarterly Growth Report
For our latest Quarterly Growth Report, Isobar and alpha-DNA take a look back at Q3 2018 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength to identify those companies and industries on the right track or at risk.
Quick Service Restaurants Report
Quick Service Restaurants are feeling the impacts of limited growth as they continue to be squeezed by competition. To fight back, QSRs are focused on growing market share through expanded geography plays, new customer segments, menu innovation, convenience and customer experience. In this report, we review the Digital Strength of 35 companies across six sub-segments of QSR.
Consumer Staples Report
As part of our ongoing Digital Strength Index (DSI) study, we evaluate Consumer Staples.
Q4 2018 Quarterly Growth Report
For our latest Quarterly Report, Isobar and alpha-DNA took a look back at not only Q4 2018, but also the past two years of data to evaluate how well Digital Strength has predicted future growth over time.
Q3 2018 Quarterly Growth Report
For our latest Quarterly Growth Report, Isobar and alpha-DNA take a look back at Q3 2018 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength to identify those companies and industries on the right track or at risk.
Q2 2018 Quarterly Growth Report
For our fourth Quarterly Report, Isobar and alpha-DNA take a look back at Q2 2018 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength to identify those companies and industries on the right track or at risk.
2018 Topline Report
The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue. As part of the ongoing Isobar and Alpha DNA Digital Strength Index (DSI) study, we look at nearly 10,000 data points across the top 1,000 companies in the U.S. to identify key leaders and laggards in major categories such as audience and content engagement.
NEWS
Boxed Wine -- No, Wait, Tide -- And The Digital State Of CPG Industry
Tide’s new packaging is creating quite the stir. Does it look like a wine box? Absolutely. Is that why Tide is considered a digital leader in its peer set? To be honest, somewhat. So, how is P&G placing the right bets to succeed in the digital space? Jenn Stoll explores – check it out in MediaPost.
The good, the bad and the ugly: An outlook on retail in 2019
In 2018, retail was completely flipped on its head. We've seen a constant stream of news about major retailers filing for bankruptcy and closing stores. All headlines pointing to the imminent threat of the retail apocalypse. But, contrary to major headlines, the industry is growing, not shrinking. The industry isn't dying, it's evolving. So, what can the DSI tell us about some key retailers as we head into 2019? Isobar's Puja Kartan takes a look