DIGITAL STRENGTH INDEX

Linking a company’s digital footprint & momentum to revenue and shareholder value.

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WHAT IS DIGITAL STRENGTH?

Based on over five years of data gathering, analysis and benchmarking, the Digital Strength Index is an aggregate measure of the digital performance of the top 1000 public companies in the US. The index can determine those companies’ relative digital position across a composite set of analytic measures. Most importantly, the index translates the digital strength score of companies into forward looking top-line growth acceleration expectations.

Digital strength may be the most important determinant of business health and future growth not being measured...”

-HARVARD BUSINESS REVIEW

BUILDING BLOCKS OF DIGITAL STRENGTH

MAGNITUDEMOMENTUMGROWTHTRAJECTORY

BUILDING BLOCKS OF DIGITAL STRENGTH

MAGNITUDE

Magnitude measures the volume of digital customer interactions for a business across the broad online landscape. It is represented as a z-score calculated within the specific competitor peer set. It aggregates a diverse set of metrics across platforms (site, search, social) and effectiveness dimensions (penetration, engagement, popularity). Bigger businesses with larger customer files should score high on Magnitude.

BUILDING BLOCKS OF DIGITAL STRENGTH

MOMENTUM

Momentum captures the strength of the incoming trend in digital customer interactions for a business in recent times, typically 2-3 years depending on the category. A range of velocity measures are considered to represent Momentum, i.e., month-over-month, quarter-over-quarter, year-over-year change in order to de-seasonalize the data across categories over time and tease out true changes in acceleration.   It is represented as a percentage of digital acceleration measures with positive growth. Businesses experiencing customer acquisition spurts typically score high on Momentum.

BUILDING BLOCKS OF DIGITAL STRENGTH

GROWTH

Growth is the translation of change in digital velocity to forward looking topline revenue growth expectations for a business. The predictive signal has been developed primarily to rank order a portfolio of companies based on their future growth potential. The underlying algorithms leverage and benefit from near-real-time digital data on businesses available after the last quarter earnings release publicly disclosed by the company. Growth is expressed as a year-over-year percentage change in topline revenue expected in the upcoming period.

BUILDING BLOCKS OF DIGITAL STRENGTH

TRAJECTORY

Trajectory reflects the strength of the fit between digital customer interactions and overall revenues of a business over time. Companies with fundamentally stronger customer bases, superior customer experience and high growth profiles typically have a digital trajectory that mirrors its revenue trajectory.   Conversely, struggling businesses lag in their digital act compared to peers and it manifests in poor digital correlation measures. Trajectory is visualized as a measure of correlation.

REPORTS

RECENT
INDUSTRY
MARKET
Jul 2018

2018 Topline Report

The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue. As part of the ongoing Isobar and Alpha DNA Digital Strength Index (DSI) study, we look at nearly 10,000 data points across the top 1,000 companies in the U.S. to identify key leaders and laggards in major categories such as audience and content engagement.

Jul 2018

Q1 2018 Quarterly Growth Report

For our third Quarterly Report, Isobar and alpha-DNA take a look back at Q1 2018 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength to identify those companies and industries on the right track or at risk.

May 2018

Q4 2017 Quarterly Growth Report

For our second Quarterly Report, Isobar and alpha-DNA take a look back at Q4 2017 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength.

Mar 2018

Pharmaceutical Report

When looking at the Digital Strength Index, pharmaceutical companies score on the low end of the spectrum overall.

Mar 2018

Pharmaceutical Report

When looking at the Digital Strength Index, pharmaceutical companies score on the low end of the spectrum overall.

Feb 2018

Casual Dining Restaurants

To compete with the changing tastes of diners in a saturated market, the casual dining category requires true transformation and innovation grounded by a digital strategic framework focusing on the dining customer journey.

Dec 2017

Casual Apparel Retail Report

For our second analysis of the retail industry Isobar and alpha-DNA evaluate casual apparel retailers.

Nov 2017

Big Eight Retail Report

For our first analysis of the retail industry Isobar and alpha-DNA evaluate eight of the largest retailers by revenue.

Jul 2018

2018 Topline Report

The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue. As part of the ongoing Isobar and Alpha DNA Digital Strength Index (DSI) study, we look at nearly 10,000 data points across the top 1,000 companies in the U.S. to identify key leaders and laggards in major categories such as audience and content engagement.

Jul 2018

Q1 2018 Quarterly Growth Report

For our third Quarterly Report, Isobar and alpha-DNA take a look back at Q1 2018 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength to identify those companies and industries on the right track or at risk.

May 2018

Q4 2017 Quarterly Growth Report

For our second Quarterly Report, Isobar and alpha-DNA take a look back at Q4 2017 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength.

Jan 2018

Q3 2017 Quarterly Growth Report

For our first Quarterly Report, Isobar and alpha-DNA take a look back at Q3 2017 and analyze the past quarter’s growth.

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NEWS

Aug 2018 / MediaPost

How's Your Digital Strength?

The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue. MediaPost takes a look at the 2018 report highlights. Read more.

May 2018 / PharmaExec

Digital Transformation: What's the Cost of Doing Nothing?

What price will Big Pharma companies pay for doing nothing in the wake of digital disruption? Our own Tony Owens takes a look at the possible consequences in PharmaExec. Check out the full piece

Mar 2018 / Adweek

How Tech Is Changing the Casual Dining Industry

Isobar Vice President, Jennifer Zimnowski, takes a look at the casual dining industry and how going out to eat has morphed from a social event into an experiential one. "So, how can casual dining keep from being phased out? Digital is the key. This presents a huge opportunity for agencies and brand marketers with a deep understanding of user experience and data."

Feb 2018 / Retail Customer Experience

Retailers need to double down on digital for next holiday season

If you're in retail, you might as well throw in the towel. If you haven't heard there's an imminent apocalypse on the horizon. This demise of retail has been instigated and expedited by the gargantuan growth of Amazon, which has been hell-bent on taking over the world. Soon we'll ask Alexa to order a pizza that will be delivered by a drone and when it arrives it will take a picture of you and then send in your measurements for your new bespoke suit and on the way out the door it will complete last year's taxes and the payment will be taken out in bitcoin through your new Prime Membership wallet.

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Isobar is a full-service, digital agency with 6,500 people and 85 offices around the globe. With expertise in large-scale digital transformation and Product and Service Design capabilities, we creatively solve complex client challenges – delivering business results for clients.
alpha-DNA is a boutique research firm that specializes in growth analytics leveraging real-time digital information and machine learning. alpha-DNA’s proprietary algorithms assess digital strength of businesses to systematically predict forward looking topline acceleration expectations within a portfolio.

YOUR DIGITAL
TRANSFORMATION
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