DIGITAL STRENGTH INDEX
Linking a company’s digital footprint & momentum to revenue and shareholder value.
WHAT IS DIGITAL STRENGTH?
Based on over five years of data gathering, analysis and benchmarking, the Digital Strength Index is an aggregate measure of the digital performance of the top 1000 public companies in the US. The index can determine those companies’ relative digital position across a composite set of analytic measures. Most importantly, the index translates the digital strength score of companies into forward looking top-line growth acceleration expectations.
REPORTS
Consumer Staples Report
As part of our ongoing Digital Strength Index (DSI) study, we evaluate Consumer Staples.
Q2 2018 Quarterly Growth Report
For our fourth Quarterly Report, Isobar and alpha-DNA take a look back at Q2 2018 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength to identify those companies and industries on the right track or at risk.
Managed Healthcare Report
For our second analysis of the healthcare industry we evaluate Managed Healthcare.
2018 Topline Report
The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue. As part of the ongoing Isobar and Alpha DNA Digital Strength Index (DSI) study, we look at nearly 10,000 data points across the top 1,000 companies in the U.S. to identify key leaders and laggards in major categories such as audience and content engagement.
Consumer Staples Report
As part of our ongoing Digital Strength Index (DSI) study, we evaluate Consumer Staples.
Managed Healthcare Report
For our second analysis of the healthcare industry we evaluate Managed Healthcare.
Q2 2018 Quarterly Growth Report
For our fourth Quarterly Report, Isobar and alpha-DNA take a look back at Q2 2018 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength to identify those companies and industries on the right track or at risk.
2018 Topline Report
The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue. As part of the ongoing Isobar and Alpha DNA Digital Strength Index (DSI) study, we look at nearly 10,000 data points across the top 1,000 companies in the U.S. to identify key leaders and laggards in major categories such as audience and content engagement.
Q1 2018 Quarterly Growth Report
For our third Quarterly Report, Isobar and alpha-DNA take a look back at Q1 2018 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength to identify those companies and industries on the right track or at risk.
NEWS
Boxed Wine -- No, Wait, Tide -- And The Digital State Of CPG Industry
Tide’s new packaging is creating quite the stir. Does it look like a wine box? Absolutely. Is that why Tide is considered a digital leader in its peer set? To be honest, somewhat. So, how is P&G placing the right bets to succeed in the digital space? Jenn Stoll explores – check it out in MediaPost.
The good, the bad and the ugly: An outlook on retail in 2019
In 2018, retail was completely flipped on its head. We've seen a constant stream of news about major retailers filing for bankruptcy and closing stores. All headlines pointing to the imminent threat of the retail apocalypse. But, contrary to major headlines, the industry is growing, not shrinking. The industry isn't dying, it's evolving. So, what can the DSI tell us about some key retailers as we head into 2019? Isobar's Puja Kartan takes a look.
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