DIGITAL STRENGTH INDEX
Linking a company’s digital footprint & momentum to revenue and shareholder value.
WHAT IS DIGITAL STRENGTH?
Based on over five years of data gathering, analysis and benchmarking, the Digital Strength Index is an aggregate measure of the digital performance of the top 1000 public companies in the US. The index can determine those companies’ relative digital position across a composite set of analytic measures. Most importantly, the index translates the digital strength score of companies into forward looking top-line growth acceleration expectations.
REPORTS
2018 Topline Report
The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue. As part of the ongoing Isobar and Alpha DNA Digital Strength Index (DSI) study, we look at nearly 10,000 data points across the top 1,000 companies in the U.S. to identify key leaders and laggards in major categories such as audience and content engagement.
Q1 2018 Quarterly Growth Report
For our third Quarterly Report, Isobar and alpha-DNA take a look back at Q1 2018 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength to identify those companies and industries on the right track or at risk.
Pharmaceutical Report
When looking at the Digital Strength Index, pharmaceutical companies score on the low end of the spectrum overall.
Casual Dining Restaurants
To compete with the changing tastes of diners in a saturated market, the casual dining category requires true transformation and innovation grounded by a digital strategic framework focusing on the dining customer journey.
2018 Topline Report
The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue. As part of the ongoing Isobar and Alpha DNA Digital Strength Index (DSI) study, we look at nearly 10,000 data points across the top 1,000 companies in the U.S. to identify key leaders and laggards in major categories such as audience and content engagement.
Q1 2018 Quarterly Growth Report
For our third Quarterly Report, Isobar and alpha-DNA take a look back at Q1 2018 and analyze the past quarter’s growth and the future quarter’s projected growth through a lens of Digital Strength to identify those companies and industries on the right track or at risk.
NEWS
Digital Transformation: What's the Cost of Doing Nothing?
What price will Big Pharma companies pay for doing nothing in the wake of digital disruption? Our own Tony Owens takes a look at the possible consequences in PharmaExec. Check out the full piece
How Tech Is Changing the Casual Dining Industry
Isobar Vice President, Jennifer Zimnowski, takes a look at the casual dining industry and how going out to eat has morphed from a social event into an experiential one. "So, how can casual dining keep from being phased out? Digital is the key. This presents a huge opportunity for agencies and brand marketers with a deep understanding of user experience and data."
Retailers need to double down on digital for next holiday season
If you're in retail, you might as well throw in the towel. If you haven't heard there's an imminent apocalypse on the horizon. This demise of retail has been instigated and expedited by the gargantuan growth of Amazon, which has been hell-bent on taking over the world. Soon we'll ask Alexa to order a pizza that will be delivered by a drone and when it arrives it will take a picture of you and then send in your measurements for your new bespoke suit and on the way out the door it will complete last year's taxes and the payment will be taken out in bitcoin through your new Prime Membership wallet.
How is digital disrupting the hotel industry?
We're here to tell you. Global digital agency, Isobar along with financial firm, Alpha-DNA, has uncovered the link between digital strength and revenue/shareholder value. Because of this, industry by industry, we're able to predict who will end up on top and who is bringing up the rear. The research analyzes digital strength by looking at magnitude, share, momentum, growth and trajectory. So what are the big things to know?
GET EMAIL UPDATES WHEN NEW REPORTS ARE AVAILABLE:
LEAVE US A
MESSAGE
Interested in learning more? Send us your information and we'll get in touch.
By clicking submit, you would like to receive email promotions, surveys and offers from Isobar. Note that your email interactions can be used to perform analytics and produce content & ads tailored to your interests. Please consult our Privacy Policy and our Cookie Policy to find out more.