DIGITAL TRANSFORMATION

At Isobar, we’ve spent 20 years advising companies on digital and helping them build leading digital experiences. With expertise in large-scale digital transformation and Product and Service Design capabilities, we creatively solve complex client challenges – delivering business results for clients including the US Air Force, Enterprise Holdings, HBO and Bloomberg.

Isobar is uniquely suited to help your company’s digital transformation succeed.

CASE
STUDIES

REVVING UP A DIGITAL TRANSFORMATION

ENTERPRISE DIGITAL OVERHAUL

For the car rental giant Enterprise, we unified multiple services under one brand umbrella, transformed a reservation booking site into a storytelling engine, built mobile apps, established localized web experiences in 25+ countries and more...
Case Study

A DIGITAL FIRST EXPERIENCE

TRANSFORMING HEALTHCARE

We launched an easy to navigate, responsive experience that delivers full-service healthcare management. Frictionless data collection and ambient notifications help members make educated health/wellness decisions in real time. And empathetic content helped the experience feel welcoming, not sterile.
Case Study

HELPING LEGO EXTEND ITS REACH

ENGAGE FANS WITH COMPELLING
DIGITAL EXPERIENCES

As the digital agency of record in the US, we work with LEGO marketing teams and their partners to develop hundreds of engaging and effective digital display units every year. We also strategize, ideate and build immersive site experiences that live on LEGO-owned digital properties and with their preferred media partners.
Case Study

INVENTING THE FUTURE OF TV

KEEPING NBCU ON TOP AS DISRUPTION
RESHAPES THE INDUSTRY

We built apps for every NBCU network on a single platform of our design. This ensures a great user experience across all apps while tapping into the advantages of different devices, giving viewers access to NBCUniversal’s vast content whenever and wherever they want.
Case Study

TRANSFORMING A LIFESTYLE BRAND

EMPOWER SENIORS TO STAY ACTIVE AND FIT

Tivity chose Isobar to help transform from a fitness program into a lifestyle brand with highly developed Direct to Consumer model support by a robust Consumer Engagement Management (CEM) technology solution. To this end, 2017 features multiple pilots and quick-win tactics that test the insights and strategies around awareness, enrollment, and engagement.
Case Study

LEADERSHIP

CEO, ISOBAR US

DEB BOYDA

As CEO of Isobar US, Deb is responsible for driving growth across Isobar’s seven US offices. Prior to Isobar, Boyda was the Central Region President for SapientRazorfish. Deb received a Bachelor’s Degree from Harvard University and her MSA in Marketing and Advertising at Northwestern.

VICE PRESIDENT, ISOBAR US

TONYA BAKRITZES

Tonya has over 16 years of experience delivering large-scale digital solutions in a variety of industries. As a trusted advisor, Tonya collaborates closely with her clients across all aspects of digital project delivery to ensure that expectations are exceeded at each stage.

CO-FOUNDER, ALPHA-DNA

ARUN MUTHUPALANIAPPAN

Arun is co-founder and Managing Partner at alpha-DNA. Through his 20+ year career, he has led data-centric capabilities transformation across Fortune 500 brands. He has a successful track record of designing and monetizing information-based strategies across consumer finance, retail, e-commerce, and advertising businesses.

CO-FOUNDER, ALPHA-DNA

ROD FERTIG

Rod is co-founder and Partner of alpha-DNA. He has spent over a decade leading customer and digital analytics transformation inside large global financial services businesses. Rod is passionate about creating structure around unstructured digital data, making it truly actionable for improved high-value decisions.