The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue. As part of the ongoing Isobar and Alpha DNA Digital Strength Index (DSI) study, we look at nearly 10,000 data points across the top 1,000 companies in the U.S. to identify key leaders and laggards in major categories such as audience and content engagement.
FOUR MAIN AREAS
Sector Level Summary
Illustrates which industries are leaders and laggards across Digital Strength components
Positions the top companies in terms of branded search
Key Website Rankings
Highlights the leaders and laggards in categories such as Audience, Traffic and Content Engagement
Reveals the companies that dominate in social media, and those that have little to no social presence
EMPIRICAL EVIDENCE PAINTS
A CONVINCING PICTURE
WINNING WITH DIGITAL
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