The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue. As part of the ongoing Isobar and Alpha DNA Digital Strength Index (DSI) study, we look at nearly 10,000 data points across the top 1,000 companies in the U.S. to identify key leaders and laggards in major categories such as audience and content engagement.

THE TOPLINE REPORT COVERS

FOUR MAIN AREAS

Sector Level Summary – Illustrates which industries are leaders and laggards across Digital Strength components

Interest Rankings – Positions the top companies in terms of branded search

Key Website Rankings ­– Highlights the leaders and laggards in categories such as Audience, Traffic and Content Engagement

Social Rankings – Reveals the companies that dominate in social media, and those that have little to no social presence

Sector Level Summary – Illustrates which industries are leaders and laggards across Digital Strength components

Interest Rankings – Positions the top companies in terms of branded search

Key Website Rankings ­– Highlights the leaders and laggards in categories such as Audience, Traffic and Content Engagement

Social Rankings – Reveals the companies that dominate in social media, and those that have little to no social presence


EMPIRICAL EVIDENCE PAINTS A CONVINCING PICTURE