TOPLINE REPORT

The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue. As part of the ongoing Isobar and Alpha DNA Digital Strength Index (DSI) study, we look at nearly 10,000 data points across the top 1,000 companies in the U.S. to identify key leaders and laggards in major categories such as audience and content engagement.

FOUR MAIN AREAS

1

Sector Level Summary
Illustrates which industries are leaders and laggards across Digital Strength components

2

Interest Rankings
Positions the top companies in terms of branded search

3

Key Website Rankings
Highlights the leaders and laggards in categories such as Audience, Traffic and Content Engagement

4

Social Rankings
Reveals the companies that dominate in social media, and those that have little to no social presence

EMPIRICAL EVIDENCE PAINTS
A CONVINCING PICTURE

Companies in the top decile of the Digital Strength Index (DSI) have next-year revenue of +10%. The bottom decile has -8%. That’s a nearly 20-point difference between digital leaders and laggards in a single year.

WINNING WITH DIGITAL
STARTS HERE

Across all sectors from Consumer Discretionary to Utilities, see who’s leading in the digital space, and better understand what this means to you.