Digital is disrupting nearly every business, and corporations are finding they need to put digital at their center to avoid obsolescence. The Digital Strength Index white paper describes our approach to calculating a corporation’s Digital Strength, shows its correlation to Shareholder Value and proves why Digital Transformation is an imperative.

OUR APPROACH

We leverage real-time information and proprietary algorithms to systematically predict topline acceleration expectations.

Digital Data – tracking over 75 billion digital consumer interactions monthly

Digital Bureau – identifying the digital identities for the Top 1000 public companies

Digital Performance – ranking companies on their overall performance strength via a proprietary scoping system

We leverage real-time information and proprietary algorithms to systematically predict topline acceleration expectations.

Digital Data – tracking over 75 billion digital consumer interactions monthly

Digital Bureau – identifying the digital identities for the Top 1000 public companies

Digital Performance – ranking companies on their overall performance strength via a proprietary scoping system


LINKING DIGITAL STRENGTH TO SHAREHOLDER VALUE

Our proprietary algorithms establish the empirical relationship between digital consumer interaction trajectories and revenue change by measuring five key dimensions:

Our proprietary algorithms establish the empirical relationship between digital consumer interaction trajectories and revenue change by measuring five key dimensions:

 

 

Magnitude of a company’s digital presence

Share of digital relative to share of total revenue (offline + online)

Momentum of digital acceleration in recent times

Growth rate projections at the top line revenue level

Trajectory of digital demand trends versus overall revenue trends