When looking at the Digital Strength Index, pharmaceutical companies score on the low end of the spectrum overall. Even though Big Pharma could be considered digitally nascent, they just have a different interpretation of what digital transformation means. By making digital a priority, the system will become not only more efficient but more effective, allowing Big Pharma to focus on selling outcomes, not pills.

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AbbVie is the high-growth ticker, aided by its relatively higher digital share among pharmaceuticals and recent Momentum.

Merck’s digital strength assessment points to continued headwinds for future topline revenue growth.

Johnson & Johnson has the largest digital presence by far in terms of digital properties and overall consumer interactions across platforms.

Pfizer’s digital strength has started to lose some Momentum but the company has a leg up on the peer group in driving interactions in Search and Social.